Established in 1969 in Kuala Lumpur, IRAS SELERA SDN BHD started from humble and ambitious beginnings some 50 years ago in the food industry, we can take great pride and with much confidence in saying that we have manufactured our finest beef balls products through our vast experiences, technology and done much research bringing forth a continued ideal satisfying flavouring of beef ball products to provide to our customers.
Our main objective is to expand our channels of supply and distribution of our food products so they can be easily found in hotels, restaurants, frozen markets, supermarkets and food stalls places that are within easy reach for many and every customer. Our products carry a ‘Halal’ certification, becoming a popular and comfort food to many customers and those who have tasted them have become loyal to our products.
Our high-quality beef balls are both springy and juicy. They can be savoured and enjoyed, be it with rice, in a broth, noodles soups, steamboats, hotpots and also compliments various dishes. These beef balls can be steamed, fried and roasted during barbeque functions, maintaining their juiciness in each bite. Some have even ventured by adding our beef balls in their cooking recipes and realised that our beef balls in fusion meals like pizza, pasta and many more, pleasantly suits and satisfies their taste buds. Our beef balls can be graced in any dining environment, resulting in a great flavourable taste.
