Cleanliness
Our establishment pays distinct attention and observes every measure and control taken in ensuring cleanliness and safety during the whole process, from beginning to the end, of the manufacturing and preparation of our food products. Adding to this vital note, we are very stringent in practising personal cleanliness and hygiene and maintaining the food production work area, machineries and facilities in clean, neat and organised conditions. We have tight periodic checks and enforces strict hygiene guidelines in our factory working environment. We emphasise and ensures that our manufacturing factory complies and meets with the required standards of hygiene which is approved and certified by Kementerian Kesihatan Malaysia accordingly.
Efficiency
We have continuously met the increasing needs, demands and expectations of our many customers by having an accountable and efficient workforce in a ‘green’ environment, research & development results and records and analysing gathered surveys together with reviewing feedbacks received on our beef balls products. We are proud that our high efficiency is one of our important and strong points to stay ahead in the industry by providing fresh and tasty products of high grade with the least amount of time and effort. We are very responsible, customer service orientated and energy-driven in respect of the quality of our beef ball products.
Quality
Our beef ball products have the ‘value-added’ fine quality and are especially crafted to create a delicious dining appeal and classic experience, making them wholesome and palatable and putting smiles to everyone at the table. Our products are made in uniformed sizes, unquestionable moist texture and consistent shapes from high standard fresh beef meat and traditional ingredients that are of fine quality. Our training academy team in Iras Selera Sdn Bhd has often made strides and are very well-trained in nothing less than constantly perfecting the design and creating the utmost appetising presentation of our beef ball products. They fit the bill of quality.
Integrity
We have increased our customer satisfaction and loyalty by providing the freshest products in the cleanest environment. We are highly motivated to accomplish the Company’s priorities in a safe, professional and ethical manner through positive teamwork, encouragement, respect and honesty. We promote openness, self-worth and sharing of ideas, concerns and experiences relevant in improving amongst ourselves in a friendly and productive work culture. Our employees are constantly encouraged to express their constructive and collective ideas and opinions. We show and demonstrate mutual respect, responsibility and confidence towards each of our customers, business partners, suppliers, employees and peers to better position our company for the brighter and dynamic future ahead.